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Why Marketing Agencies Should Reconsider Multitasking

In the fast world of marketing, multitasking is often hailed as an important skill. However, the pressure of handling multiple tasks can lead to a decrease in productivity. By rethinking their approach to managing different tasks, you can improve your productivity. This change of focus can enhance your creativity. This shift of technology upgrades, like […]

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ADA Website Compliance Lawsuits: Protect Your Business

According to recent data, the number of ADA website compliance lawsuits against businesses for non-compliance with ADA website accessibility standards has steadily risen. This trend is expected to continue as awareness and enforcement of web accessibility laws grow. As more people rely on the Internet for everyday tasks and transactions, it becomes increasingly important for […]

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looking ahead to 2025 — Hallam

From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and engage with brands. Despite this, human connection remains paramount, with more brands finding success via community marketing, employee advocacy, and creator partnerships. Marketers must balance AI’s efficiency with the authenticity that consumers demand while leveraging […]

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